✱ AI construction project intelligence for building-product manufacturers
Project leads, specs and spec share in one place. OrEqual’s AI reads every public bid spec in the US and tells each rep where you, or your competitor, are named and when to act.
“Basis of design: Manufacturer A, Model 60-mil TPO, or approved equal. Substitution requests must be received ten days before the bid date.”One line in Section 07 54 23. Every spec has it. OrEqual finds it.
✱ HOW IT WORKS
01 / 03
Our AI opens the project manuals, drawings and addenda on public bid portals, finds your MasterFormat section, and pulls out who is named and whether an equal is allowed. Every field links to its page.
Search specs02 / 03
See every project where a rival is basis of design and the door is still open. Follow each one from the named spec to the substitution request, the architect’s decision and the addendum that approves you.
Track competitors03 / 03
New specs, competitor mentions and addenda that change a named product go to the rep who owns the territory, with the section, the named products, the deadline and a link to the page.
Set up alerts✱ MEET ORA, THE AI AGENT INSIDE OREQUAL
Ora reads every public spec in your territories overnight. In the morning it tells each rep which projects to call about, why, and by when, with the page to prove it.
SlackTeams
SalesforceWhat should I work on today?
Good morning. I read 214 new spec pages overnight. Here are your 3 actions for today, ranked by deadline:
Draft the comparison for #2.
Done. I built a side-by-side against Section 08 71 00, Part 2, attached your data sheets, and logged a task in Salesforce.
Whether you make the product, rep it, or run the team that sells it, OrEqual shows you where it is named and where it could be.
See every public project in your category, your spec share by territory, and every open “or equal” before the substitution deadline.
Spec search → Rep agenciesCover more lines without reading more PDFs. Alerts arrive by territory, with the section, the named products and the deadline.
Rep alerts → LeadersKnow where the team wins and loses specs, which architects name which brands, and which deals need a call this week.
Competitor tracking →One section of a public project manual, the way OrEqual reads it. Every highlighted field becomes part of the alert your rep gets, linked back to its page.
Example section · names anonymizedPART 2 – PRODUCTS
2.1 MANUFACTURERS
A. Basis-of-Design Product: Subject to compliance with requirements, provide Manufacturer A; Product X, 60-mil, or approved equal.
B. Substitutions: Comply with Section 01 25 00 “Substitution Procedures.”
2.2 TPO MEMBRANE
A. Thickness: 60 mils, nominal. Exposed face color: white.
Project manual, page 214 of 612 · Addendum 2 posted
No new system to learn. Opportunities land where your team already works: the same CRM, the same inbox, the same territory maps. Export anything, any time.
Scattered portals on one map.
Missed equals caught early.
Silent addenda worth reading.
No long sales cycle. You see your own specs before you pay, then roll out territory by territory.
Tell us your category and competitors. We read 30 days of public specs in your territories and walk you through what we found.
Get your report →Your reps get live alerts in one territory. We tune sections, competitors and routing with you every week.
Book a demo →Add territories, connect Salesforce or HubSpot, and give managers spec share across the team. Monthly billing, no contract.
See pricing →From one territory to national coverage, every plan includes source-cited specs, daily addendum checks and CRM export. Start with a free territory today: no credit card, no contract, no sales call required.
For one rep or one region getting off spreadsheets and plan-room logins
For spec teams that need share tracking and alerts routed to every rep
For national manufacturers managing spec sales across every territory.
AI tracks who specifies what, project by project, and surfaces the firms most likely to switch, so every day starts with the right calls.
While your team sleeps, OrEqual reads new postings, compares addenda and builds each rep’s call list before their first meeting.
Every opportunity, spec change and deadline is logged automatically. Your pipeline stays accurate without the manual work, or pull it all from the API.
Practical guides on reading specs, finding public bids and winning the “or equal.”
All articles“Basis of design” means two different things in construction.
ReferenceMasterFormat and UniFormat are the two classification systems you meet on construction projects.
Guide“Or approved equal” is the line in a construction spec that lets a product other than the named one be used, if the architect accepts it.
You’ve got questions before changing how your spec team works. That’s normal. Here’s what manufacturers ask us most.
Stop finding out after bid day. AI construction project intelligence, built for building-product manufacturers.
Free territory, no credit card, no commitment.
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